![]() The QR code scanner came built into the camera. ![]() On September 19, 2017, QR codes exhibited a re-birth in usage with Apple’s introduction of the IOS 11 operating system for all iPhones. As a result, QR codes never became the favorite marketing tool that businesses had hoped. And, once scanned, content was sometimes unreadable by the scanner so, it proved to not be an easy, enjoyable user experience. Consumers had to first download a QR code scanner app to their phone. But, here was the problem…because it requires an app in order to read it, it became more of a nuisance than a help. It was one of the first technologies to easily link the real world to the digital world. Initially, the QR code was expected to be a major success for customers and marketers alike. ![]() The image can be coded to redirect a customer to a website or provide some sort of information that the customer can then save. When the QR code image is scanned, it is ‘read’ with the help of a smartphone app. QR Codes are similar to the standard bar codes except QR codes can contain much more information than traditional barcodes when they are scanned. You’ve seen them – they are those little black and white squares with squiggly dots and dashes inside and are featured on business cards, ads, postcards, etc. As technology continues to progress at a faster rate than ever, certain technologies are the ‘shiny new toy’ one day, then gone in an instant one of those being the invention of the QR code.Ī QR code (abbreviated from Quick Response Code) is a more complex version of a barcode. ![]()
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